Content Marketing

Content Marketing

Useful content should be at the core of your marketing. Consumers have shut off the traditional world of marketing. Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Enter content marketing.

But what exactly is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. And they do. Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems, and Red Bull. It’s also developed and executed by small businesses and one-person shops around the globe.

If your business is in the Pet & Animal Industries then contact us to get jiggy with the online world of awesome content and selling your brand to the masses! Don’t forget to ask us about our MEDIA KIT!

Here is a small example of our Content Marketing style > Pressplay Pets

*For your business to be considered for content marketing it must be safe, healthy and reinforce positive enrichment. Business’s that at our own discretion we deem cruel, harmful or simply do not fit in with the Pressplay Pets culture will be declined.

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